Pride of Szeged Hungarian Paprika is the real thing. This authentic paprika is produced and imported from Hungary where making paprika is an ancient artisanal craft. Made by grinding aromatic sweet red pepper pods, the flavor of paprika can range from mild to pungent and hot, the color from bright orange-red to deep blood red. Hungarian cuisine has long used paprika as a mainstay flavoring rather than simply as a garnish. Not making Hungarian food this evening? No matter. You can use Pride of Szeged Paprika whenever a recipe calls for paprika.